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Multiple Choice Questions GK on Marketing

Question 1 : Which one of the following come under the category of Veblen goods?

A. Industrial goods

B. Specialty goods

C. Conspicuous goods

D. Convenience goods

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Question 2 : Which of the following statements about Services is not true?

A. Services are heterogeneous.

B. Service is also perishable like some goods.

C. Service is Intangible

D. Ownership is transferred during Service

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Question 3 : Which of the following pricing strategies require auctioning for prices:

A. Going Rate Pricing

B. Marginal Cost Pricing

C. Tender Pricing

D. Absorption Pricing

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Question 4 : Which of the following is the fastest category of individuals to adopt an innovation?

A. Leapfroggers

B. Innovators

C. Early Majority

D. Early Adopters

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Question 5 : Which of the following goods come under the capacity of Niche Marketing?

A. Specialty Goods

B. Industrial Goods

C. Shopping Goods

D. Convenience Goods

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Question 6 : What is the full form of SBU?

A. Strategic Business Unit

B. Supportive Buyers Utility

C. Static Business Utility

D. Strategic Buyers Unit

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Question 7 : What is penetration pricing?

A. setting a higher price and then lowering it to attract atteming

B. setting a higher price to stand out in the market

C. setting a low price to gain market share

D. setting a similar price as competitors

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Question 8 : What is a market segment?

A. a distinct group of sellers

B. a distinct group of products

C. a distinct group of competitors

D. a distinct group of buyers

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Question 9 : What are the 4 ?Cs? in marketing which come under strategic planning?

A. Cost, Consumer, Capital, Convenience.

B. Cost, Consumer, Communication, Convenience

C. Cost, Consumer, Communication, Capital

D. Cost, Consumer, Conditions, Capital

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Question 10 : What are the 4 Ps in marketing?

A. Production, Price, Population, Promotion

B. Product, Price, Place, Promotion

C. Production, Price, Place, Promotion

D. Product, Price, Population, Promotion

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Question 11 : The division of products into several groups on the basis of their similar characteristics is called

A. Grading

B. Standardization

C. Branding

D. Labeling

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Question 12 : Stages of Life Cycle of a Product in order are

A. Introduction, Decline, Growth, Maturity

B. Introduction, Saturation, Maturity, Decline

C. Introduction, Growth, Maturity, Decline

D. Introduction, Maturity, Stagnation, Decline

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Question 13 : Shutdown Rate refers to:

A. A rate which determines when to start production because there is paucity of goods in market

B. A rate which is the highest and at which an auction is sold off

C. A rate at which one has exceeded the production in relation to the available resources

D. A rate where one should stop producing because one might incur loss

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Question 14 : Saturation is a stage in the life cycle of a product which comes after

A. Decline

B. Maturity

C. Growth

D. Introduction

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Question 15 : In which of the following market structures is the degree of control over the price of its product by a firm very high?

A. Monopoly

B. Oligopoly

C. Perfect Competition

D. Imperfect Competition

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